LUMEN
A CRM born in real estate

Every lead — answered in 60 seconds

While your manager is still typing, the client has already messaged three competitors. Lumen answers in seconds, qualifies, and won't let your database walk away.

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Where the money actually leaks

The best one doesn't win.The first one does.

A client leaves an inquiry and, in the same minute, messages three more agencies. Whoever answers first is the one they talk to. Everyone else chases an empty line. This isn't about service. It's about seconds.

78%
of buyers choose the agent who replied first

Not the most experienced, not the best price: the first. While you're still deciding who gets the lead, the client is already in a meeting with someone else.

47 min
the market's average response time to an inquiry

Median across 28,000 agents. And the odds of reaching a lead drop 10x within an hour. The inquiry went cold forty minutes ago, you just don't know it yet.

91%
of agencies don't reply within five minutes

A reply in the first minute converts at 23%, versus 5% after half an hour. Speed is the cheapest way to double your results, and almost no one uses it.

And that's only the start

The paid lead never went cold. It was simply abandoned.

01

They give up after the first "no"

80% of deals take five or more follow-ups. 44% of agents stop after one. All the revenue sits between "hi" and "call me after 6pm", and no one goes back for it.

"Messaged once, got no reply, forgot about it"
02

The database lives on a personal phone

The conversation sits in the broker's personal WhatsApp. When the broker leaves, the whole database walks over to a competitor. The owner is the last to find out. The agency has no CRM of its own, just other people's notebooks.

"A manager left and took 300 contacts with them"
03

The software isn't built for real estate

Generic CRMs don't understand a property deal's pipeline, the channels, or buyer psychology. So no one opens them. The data lives "in the manager's head", right up until their day off.

"We have a CRM, nobody uses it"
What Lumen is
Not a tool you have to force people to open. An environment the agency lives in on its own, from the first message to the signature.
See what it looks like
Catches the lead firstEvery channel in one window. Replies in seconds, around the clock, in the client's language.
Understands the clientQualifies by goal, timeline and budget — and builds a psychological profile.
Closes the dealSequences wake the quiet ones. Shortlists, meetings, call reviews — no manual grind.
Keeps it under controlRoles, access, offboarding. The database belongs to the agency, not the broker.
The inquiry's journey

From click to deal, without lifting a finger

01

The inquiry lands

WhatsApp, Instagram, a form, a call — all in one window in a second, tied to the ad that brought it.

ROI on every lead
02

Answered in 60 seconds

The AI holds a real conversation, not a canned reply. Nights, weekends, no pauses — while competitors sleep.

AI you can't tell from a human
03

Qualification

Goal, timeline, budget, type — plus a psychological profile: how to talk to this client to close.

Client psycho-profile
04

Warm lead to the broker

With history, a ready script and a task to call within 30 minutes. The base is locked — no one walks off with it.

The base can't walk away
05

The deal, under control

Shortlists, meetings, AI review of every call and a founder's dashboard — all the way to the signature.

AI call reviews
Inside the product

An agency's workspace, not a pile of tabs

New leads · 14 days▲ 100%
0
30 in progress · 5 in a live conversation
0In an AI conversationreplies in seconds
0Qualifiedwith a psychological profile
0Reached deal stagehanded to a broker
Lead statuses pipeline
0leads
  • New16
  • In conversation5
  • Qualification5
  • With a broker4
My tasks 16 open
  • Call back the Phuket leadoverdue
  • Marina viewing, 4:00pmtoday
  • Follow up warm leads3
Live feed live
    Lead sources 7 days
    WhatsApp82
    Instagram54
    Comments31
    Forms18
    AI autopilot
    Running 5 conversationsaverage reply time 8 sec
    Maria is typing a reply
    This week's funnel
    Leads54
    Qualified31
    Meetings13
    Deals5
    8sreply
    Response speed

    The front line replies in seconds. The market: 47 minutes.

    Markets leads
    🇦🇪 Dubai38
    🇮🇩 Bali21
    🇪🇸 Spain14
    🇹🇭 Phuket9
    Psychological profile · Maria
    Status-drivenDecides fastValues the viewDon't push on price

    Approach: exclusivity and a panoramic water view. The trigger is lifestyle, not price.

    Commission in the pipeline ▲ 18% this week
    $2.4M
    Lead journey
    Inquiry · WhatsApp
    AI reply · 6 sec
    Qualification · $650k
    Meeting · today 4:00pm
    Deal
    Call review AI
    8.4/10

    Strong opening. The price objection wasn't closed out, offer a payment plan.

    One inbox for the broker

    Every channel flows into one Telegram

    WhatsApp, Instagram, ad comments, forms — all in the broker's personal Telegram. The AI steps in when they're busy, and every message and contact stays with the agency.

    WhatsApp
    Instagram
    Direct
    Comments
    Ads
    One inbox for every channel, no jumping between apps
    The AI runs the conversation and suggests answers to objections
    The broker's personal Telegram, but the contacts stay with the agency
    ‹ M
    Maria · Dubai Marina AI running · +971 50…
    Today
    Message…
    ‹Lead card
    M
    MariaDubai Marina · 2BR by the water
    Qualified · from Instagram
    GoalBuying for herself
    Budget$650,000
    Timeline1-2 months
    Type2BR by the water
    Psychological profile

    Values status and the view. Approach through exclusivity and a panoramic water view; don't push on price, push on lifestyle.

    ‹AI lead summary

    Maria is a warm lead from Dubai Marina. Ready to buy for herself within 1-2 months, budget $650k, looking for a 2BR by the water.

    • Trigger: a panoramic water view
    • Objection: interested in a payment plan
    • Tone: status, exclusivity, no pressure on price
    Next stepCall back and book a viewing · today 4:00pm
    ‹Shortlist · 3 properties
    Marina Vista · 2BRWater view · $640k
    Beach Residence · 2BRBeachfront · $665k
    Palm Tower · 2BRPanorama · $690k
    Details no one else has

    Not "we have a CRM". We have what no one else does

    01
    A psychological profile of the client

    Personality, what to lean on, what to avoid — a ready playbook to close.

    only in Lumen
    02
    AI you can't tell apart

    Replies with pauses and a "typing…" — the client is sure it's a real manager.

    only in Lumen
    03
    A Telegram ⇄ WhatsApp bridge

    The broker writes from personal Telegram, the whole base stays with the agency.

    only in Lumen
    04
    Live shortlists in a minute

    A branded shortlist per client in a minute — and you see what they viewed.

    05
    Leads from ad comments

    We catch commenters under your ads and pull them into a private chat automatically.

    only in Lumen
    06
    A call in your own voice

    The client hears you in their language, and an AI prompter handles objections.

    only in Lumen
    07
    A review of every call

    AI scores calls against a sales methodology: where it wasn't closed, what's next.

    08
    Reviving a dormant database

    Sequences wake the quiet ones across channels, respecting quiet hours, stop on reply.

    09
    A market academy built in

    Dubai, Phuket, Bali: neighborhoods, ROI, payment plans, scripts — built in.

    For the owner

    The database belongs to the agency

    An agency's most valuable asset is its contacts. The broker works from their phone, but the conversation, history and client stay in the system. When someone leaves, the database stays.

    Control panelRisks, silence and "leaking" leads on one screen.
    Roles & accessEveryone sees only their own, nothing extra.
    1-click offboardingReclaim contacts when a broker leaves.
    TG ⇄ WA bridgeThe broker writes from personal, the base stays in the system.
    Who's behind Lumen

    For five years we drove real estate traffic. Now we're handing over the system.

    A performance agency across Dubai, Spain, Cyprus, Bali and Thailand. We saw the same pain in every agency, and we lived with this product ourselves for a year before offering it to you.

    0real estate projects
    0countries and markets
    $15average CPL
    0languages in conversations
    TargetPoint case studies

    Behind Lumen is a team that already delivered these numbers

    Lumen was built by the performance agency TargetPoint: five years, 16 markets, thousands of real estate leads. A few of the cases, live.

    In our clients' words

    What agencies and brokers say

    The questions clients ask first

    Short and honest

    How is this different from a regular CRM?
    A regular CRM has to be forced open, and it still doesn't get opened. Lumen works on its own: it catches an inquiry from any channel, replies in seconds, qualifies, builds a psychological profile and never lets a lead go cold. You arrive to a finished, warm client with a full history and a playbook, not an empty card you have to fill in by hand.
    Will a broker take the database if they leave?
    No. The broker answers the client from their personal Telegram, which is familiar and convenient, but every message, media file and contact stays in the agency's system. At offboarding, the contacts are handed over in one click. The database belongs to the agency, not to an employee's phone.
    Do we need our own development team?
    No. We ran this product ourselves for a year and hand over a finished system: setup, integrations (WhatsApp, ad comments, telephony), updates and support are all on us. Launch takes days, not six months.
    What languages does the AI speak?
    Conversations, shortlists and calls happen in the client's language: Russian, English, Spanish, Arabic and more. On a call you speak your own language, and the client hears you in theirs, in your voice.
    What about data security?
    Access is scoped by role, so everyone sees only their own. The owner monitors risks, disputed and "leaking" leads on a dedicated control panel. Data is processed in line with GDPR; the company is registered in the EU (Belgium).
    How much does it cost, and is there a trial?
    The first ten agencies get beta terms: $200/month instead of $300 for a team of 5 brokers plus a manager. The first few days are free, no card required, cancel in one click. You pay for the system, not for each lead.
    Early access

    Transparent. No pay-per-lead.

    You're not renting someone else's stream of inquiries, you get your own system. The first ten agencies get beta terms.

    Beta · first 10 agencies
    $300$200/mo
    5 brokers + a manager · $200 onboarding
    • Launch in 7 days, not six months
    • WhatsApp, comments and telephony, out of the box
    • Qualification, shortlists, psychological profiles, a control panel
    • Updates and support, with no development team of your own
    Claim your beta spot
    The first few days are free, no card. Cancel in one click.

    Let your agency be the one that wins

    Early access opens soon. Leave your email and we'll invite you among the first. Or see the system live in a 20-minute demo.

    Early access Book a demo